Capsule Comms work closely with leading industry specialists Sophie Ball Consulting to offer a cohesive and streamlined inﬂuencer marketing strategy, designed to boost impact and engagement. Sophie Ball Consulting specialise in the intersection of commerce and culture and the ever evolving approach to brand communication.
With over 10 years’ experience and established relationships across a range of industry inﬂuencers including celebrities, management, agents, fashion labels and PR’s; Sophie and team are passionate about the complete communications ecosystem and the increasingly important role of inﬂuencer advocacy.
Batiste x Glastonbury
Strategic Thinking and Authenticity
Batiste has a rich association with music, communicated through its campaign stars and presence at key calendar events. We looked to enhance the core marketing idea with the execution of an influencer social media strategy at Glastonbury Festival. Partnership authenticity was vital - we selected influencers that incorporated the brand values of Batiste, had an association with music, a mainstream appeal and most importantly… great hair!
Talent secured: Laura Whitmore, Daisy Lowe
Coachella x River Island
Coachella Festival is widely seen as the most glamorous and publicised festival in the world. Product worn here dictates festival fashion for the season and, as such, it is viewed in a commercial light. It is also extremely expensive and saturated with brand sponsors. With that in mind, we focused our attention on PR and social media objectives and recruited a group of fashion influencers already attending the festival to wear River Island and upload pictures on to their instagram accounts using the hashtags #ImWearingRI. These images were then seeded to press to secure Get The Look features.
Ray-Ban x BST
Music Festivals lend themselves to consumer facing activity but the market has become cluttered and cut-through a challenge. With that in mind we chose to activate at British Summer Time – a fledgling London festival that had the benefit of a relatively unsaturated sponsorship market as well as a high profile performance bill. Rather than activate direct to consumer, we chose to build on the industry affiliation and set up a Ray-Ban experience backstage and offer all performers and VIP guests a pair of current collection frames in exchange for a picture. These pictures were then seeded out to press by the in-house team.
River Island: Occasion Wear
River Island has not always been known as a destination for occasion dressing. We worked to secure a range of influencers who speak to the various River Island customers: the ‘fashion girl’, the ‘commercial girl’ and the ‘plus size girl’. Dressing placements were then made at High Profile industry events including BAFTA TV, Lorraine High St Fashion Awards, and the Glamour Awards.
LFW x Nair
Millie Mackintosh, an ex Made in Chelsea star who has recently launched her own fashion label is respected in the fashion world. She has attracted 1.2 million image concious Instagram followers and attracts the perfect target audience for Nair.
Lucy Mecklenburgh, is well known for her modelling carreer and 'Lucy's Boutique' fashion collection. She is also a personal trainer with a passion for health and wellbeing. She is representative of a mass market, body-positive image and has an engaged audience of 1 million Instagram followers.