We offer 360 ̊ strategic support for our clients across all areas of media. Editorial is still arguably the most valuable support mechanism when raising a client’s media visibility. Just take a look at some of our recent campaigns below.
How we do it
Two words, hair icon.
When Batiste first launched into the UK market it was selling just 70,000 units per year and supported solely with PR. After years of strategic placement and countless successful campaigns, Batiste is the UK’s number one dry shampoo selling 1 can, every 2 seconds.
The Ella Henderson/Batiste collaboration smashed all expectations within the UK and then, globally.
Capsule Comms orchestrated and delivered a standout PR campaign which resulted in Batiste being crowned ‘The most talked about beauty product in the UK media’ by My Market Monitor in 2015. Total campaign outreach was 20million+. Yikes.
HealGel was created by a collective of global leading surgeons.
HealGel Intensive has become a cult classic within the beauty world. With a portfolio of just four hero products and without evolving new product launches, Capsule Comms has upped the brand’s outreach and overall visibility
Launched in 2009 by Robert Powls, founder of ghd, Cloud Nine have become a global hair tool essential.
Capsule Comms started working with Cloud Nine in 2015 and secured brand sponsorship of Charlotte Olympia’s SS15 LFW show with hair maestro Sam McKnight in the first month of representing them. After just a year of stellar coverage, the brand is now sitting pretty alongside leading competitors.
Windle & Moodie
Founded by industry leaders Paul Windle and Neil Moodie, Windle & Moodie is the ultimate in luxury haircare.
Elevating coverage in leading glossies and high-end blogs has resulted in a spike in both brand visibility and product sales. Windle & Moodie is stocked in Space NK. We think the brand’s coverage speaks for itself…
Trade media influences industry professionals who in turn influence consumers so they are a powerful force.
We value and nurture our extensive contacts across Trade to support our diverse brand portfolio. Capsule Comms has managed trade accounts for some of the biggest names in the business; The Estee Lauder Group; Aveda, Darphin, Denman, and currently, La Biosthetique, Cloud Nine, Sothys, Angelo Seminara and Windle & Moodie.